Don’t wait for perfection – just do it

August 18, 2009 ·  

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The words that Nike have made memorable “just do it” is something that all of us in business (or everything) need to practice.

Don’t wait for perfection.  Don’t wait until you have the product, service, system absolutely perfect. The important thing is to take action.

Above is a picture of razor blade with the words “Just do it”. I like this juxtaposition. By taking action we will be cutting through and succeeding. So use the blade and “just do it”.

Look I am hugely guilty of this and that is the reason I am writing about this.  Often I keep researching an item or trying to perfect a way of doing something when the key was keeping the first draft, take etc up and going and then refine it from there. This can be applicable to so many aspects of business.

For instance I recently was involved in designing a job costing system for a client. The client wanted it perfect. We had numerous drafts and revisions but still no operative system. Finally I sat down with the general manager and stated that we needed to get it going and refine it from there. Fortunately I was persuasive and it got underway. This process then started revealing issue no draft would have ever considered. Perfection can wait.

It does not matter whether it is a system or a product / service, podcast, newsletter etc.

Action will refine it and create the perfection. – Just do it

Photo credit – bbaunach.

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