How brand savvy are our children?
This was an interesting video on how brand savvy our children are. The children in this video on NBC were 8 to 12 years of age. They were able to identify the brands by smell, sound etc. They also had very definite opinions on what the brands stood for. Advertising and marketing are having very significant impacts.
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Think about what this means to your business? Even if your product is not aimed at that age bracket children and people are foring opinions about the brand well before they are necessarily looking for that product.
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