Service is King (Deliver more value)
Following on from the previous post regarding what is important when the economy has a slow down I know explore the second important item for business. Service is King. In a downturn customers / clients become very choosy in who they use. This applies to the general consumer as well as the business client. Now I hear some people say they become price driven. I say they become more conscious of value. They want value for their money. So it is not about reducing prices, but rather about delivering better value. Not only do businesses have to be more conscious of the value being deliver but they have to make sure that their clients understand the value. AAn often complaint in service business is that client X just does not understand the work/effort etc that has gone into the service. It is the businesses responsiblity to firstly understand what is important to the client and to educate the client on the value being delivered. Take the effort to truly understand what is important to the client. What is it exactly that they are after? Then deliver and exceptional service. With this exceptional service and an educated client your business will thrive in any recession. How can you find out what is important to your clients? Ask them. How can you deliver better value? How can you improve your service?
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