A fun way to promote a brand & illustrate a point.
“We believe that the easiest way to change peoples behaviour for the better is to make it fun to do.”
There are a number of things to be learnt from the video below.
Firstly Volkswagon have nailed the viral video. At the last time of looked this video had been viewed over 8.9 million times. This is one video of a series. Have a look at The Fun Theory for the others. Volkswagon instead of trying to market their vehicles have set and image for their brand in a fantastic way. It is a brilliant use of Web 2.0 to build their brand but they are not selling their cars etc.
The other lesson from this is the fact that if we make it fun and amusing for people to do then we can change people’s behaviour for the better. Economists have long held the belief that people react to incentives. Too often in business this is taken to mean more money. But if we make a workplace fun for the employees and experience for the customers then we will get loyal customers served by engaged employees.
Watch the video and look at the two lessons from this. How can you promote your brand in a unique way and how can you make it fun for your team and customers?
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