Small businesses that will survive this will do 5 things.
“An economy is governed by the will and imagination, creativity and persistence of its entrepreneurs”. George Gilder.
This statement was written in 1992 by George Gilder but it is particularly relevant at this time. Unfortunately I am not sure if the governments of the world understand this, though. The stimulus packages that have been passed in the US, UK & Australia don’t seem to believe that small business are important.
However as always, the persistence and will of the small business owner will come through.
The small businesses that come through this will be those who -
- Focus on the customer
- Understand the numbers
- Measure what matters
- Have an engaged team
- Do something different. Don’t just copy everybody else.
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