Giving Customers what they want
Last week we went along with 50,000 other Brisbane people to Andre Rieu’s concerts. His business is amazing. He has had phenomal CD & DVD sales worldwide with light classical music. This is a genre of music that usually has limited appeal but Andre has transformed this by putting fun into it. He is a great musican but also a great entertainer and businessman. He has the complete package. He took an existing product being classical music and transformed it and marketed it in a fresh manner. So in the middle of Suncorp Stadium we had a castle with an ice rink. The castle was an incredible example of attention to detail. The show was an exceptional example of interacting with your customer base and giving them what they want. Now importantly remember the tickets cost in excess of $200 per person and the place was full and all we are hearing is recessions or business failures. Andre’s business was not an overnight success. He had to work at it. But he gave the customers what they wanted. And they gave him the worldwide success.
Give your customers what they want? Ask what they want and then give them a great experience.
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