Word Of Mouth Has Become More Powerful
Social Web
The world is changing because of the internet, an obvious statement if ever one was made. What I am talking about is word of mouth has become more powerful than ever before. Numerous businesses particularly small businesses know that word of mouth is one of their best ways of garnering new clients. Unfortunately too many businesses don’t do enough to focus on this. They don’t systemise the process of ensuring that their customers do talk to others.
Presently Google is by far the most dominant search engine on the internet but it is also clear that with the advent of the rise of the various social media sites such as Facebook, Twitter etc that what we know is real time search is becoming more and more important. We know that for a large number of service providers e.g. accountants, doctors, medical specialists etc we talk to our friends and family to determine to get their recommendation on who to use. The rise of the social media sites and also a large number of review sites e.g. Tripadvisor.com etc that we are putting out to these forums and asking people for recommendation for service providers, hotels, restaurants etc.
There is no doubt the internet is driving us more and more into recommendation based searching. I have utilised Twitter to ask for people I communicate with their opinions on things on microphones, monitors and other software tools. I have utilised this advice to then search further based on some of the links that have been sent to me and it has definitely affected my purchases. The likes of Tripadvisor and other websites that are providing reviews on hotels and restaurants etc these are having a profound impact on the various service providers people are selecting.
Unfortunately businesses aren’t necessarily what are happening because of the power of the internet. They are still locked in to the traditional way of marketing themselves by talking about their product and feature and trying to put up a glossy image or front as to what they do or provide. But the bottom line is that people who have experienced your product or service are writing reviews on websites and are telling their friends in a way that is so much easier than ever.
A business must focus more on being what they want to be rather than saying what they want to be. The future in this recommendation based internet search is for businesses to recognise they must provide phenomenal service to their customers, systemise the word of mouth marketing process and then drive the recommendations through the internet to other people.
Search is changing on Google to the utilisation of these other sites to review recommendations. It’s not just simply the book reviews on Amazon, these are reviews of restaurants, motels, hotels, airlines etc real-estate agents, plumbing, electrician every service provider you can think of.
Word of mouth marketing if it wasn’t important before has just become more important with the development of the web. How are you marketing to your customers? How are you providing fantastic service? How are you systemising the work of mouth marketing process? How are you reviewing the reviews of your products and services on the internet? Get ready for the recommendation optimisation internet. Not the search engine optimisation.
Photo by tobiaseigen
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