What Problem Do You Solve?
In business today we can get tied up in our products and services that we offer. We can talk to prospective customers and current customers about the various range of products, models or services that we can provide. But people don’t buy products or services, they buy solutions. I know it’s an old adage that ‘they don’t buy the drill they buy the hole’ – ‘they don’t buy the sausage they buy the sizzle’ – so my question to you is “What problem do you solve?”
I’ve been thinking about this, with respect to my business. So I thought I’d take the opportunity to explain some of the problems that I solve.
1. Business owners are not getting the operational result i.e. profitability, cash flow, team engagement, customer engagement that they desire.
2. Wanting to get some hard numbers on the soft issues e.g. leadership customer engagement.
3. Too many meaningless numbers in the business.
4. Helping the team to understand how the business makes money; helping the team understand the mathematics of business; helping the team gain financial literacy.
So I conclude this post by again asking “What problems do you solve?”
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